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Case
Studies

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Sour Patch Kids on Roblox

Client: Mondelez International

Platforms: 

Roblox

The Challenge: To bring the iconic candy brand Sour Patch Kids into Roblox for a limited time Halloween activation

Key Words: 

Sour Patch Kids, Sour Hollows, Roblox, UGC, Halloween, 

Summary: Mondelez International partnered with Polycount to design and build a Halloween themed Roblox experience for their iconic brand 'Sour Patch Kids'.  Our client had a very strict marketing policy for children so we pitched and executed a game specifically built for the 13+ demographic.

Our Strategy: Our activation was designed with higher fidelity graphics to appeal to an 'older' (13+) demographic.  Additionally, our team included a generous use of 'Free UGC' into the gameplay in order to drive value to the Players and increase traffic to the experience.

KPIs: Our 2 week activation included a very small on platform marketing budget and yielded the following results: 

  • 1,200,000 minutes of brand engagement

  • 20,000 hours/2.3 years of brand engagement

  • 190,000 visits /75% over the age of 17

  • 100% of UGC claimed (11,000 Units)

  • 119 million impressions

  • 89% game rating

Utah Jazz Virtual Locker Room Experience

Client: NBA Team Utah Jazz

Platforms: 

Spatial

The Challenge: 

Create an experiential virtual locker room experience for NBA team Utah Jazz that fans could access by purchasing an NFT. 

Key Words: Kista Kim, Utah Jazz, locker room, nba team

Summary: Contemporary Digital Artist Krista Kim called on our team to design and build First Sports Team Metaverse NFT for the NBA Team Utah Jazz. The collection sold out in 90 minutes and featured a metaverse tour of a virtual locker room designed by our team. Fans were able to use the design to meet and greet Jazz icons.

Our Strategy: Combining Utah Jazz brand elements with the visual aesthetic of noted digital artist Krista Kim, we designed a virtual locker room where fans who had purchased an NFT could engage with Utah Jazz icons.

Outcomes and Impact: All 30 of the NFTs that gave access to the virtual locker room sold out in 90 minutes. Since 85 percent of buyers were under 30, The Jazz, which has an older fanbase, succeeded in reaching and engaging Generation Z fans in an immersive team meet-and-greet experience.