Polycount Creates the Hublot Loves Football Virtual Stadium for Qatar 2022
Updated: Nov 18, 2022
In recent years, Hublot the Swiss luxury watchmaker has become more and more identified with sport; a connection that coincided with the creation of the “Big Bang” chronograph. A chronograph is the ideal watch for sporting events because modern chronographs combine a stopwatch with an ordinary display watch. But “ordinary” does not do justice to the Hublot Big Bang series, one of which (the Big Bang Unico Sang Bleu II) is described in Watch Collecting Lifestyle as “a horological multifaceted wrist sculpture” and “a fantastic object of desire to adorn your wrist.”.1
So how did Polycount get involved with the maker of these fabulous watches? In a way, the Hublot/Polycount combination is very natural: both companies are among the most innovative in their respective industries. When Hublot wanted to enter the metaverse with a virtual stadium in time for the 2022 World Cup, it turned to MEIS, the famed architects of stadiums and other entertainment venues.
MEIS created a series of great concepts drawn from their experience in designing real-world stadiums while Polycount became responsible for building the metaverse experience. Polycount soon realized that the design for the virtual stadium had to revolve around the Big Bang e FiFA World Cup Qatar 2022 watch that the company had designed especially for the competition. The image below shows one of Polycount’s designs featuring the watch in its official version with black and burgundy colors reflecting the flag of Qatar floating serenely above the virtual stadium.
Standing around the perimeter of the pitch are 15 Hublot brand ambassadors each holding a special football designed for them by Lebanese fashion designer Mira Mikati.