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Polycount Creates the Hublot Loves Football Virtual Stadium for Qatar 2022

Updated: Nov 18, 2022

In recent years, Hublot the Swiss luxury watchmaker has become more and more identified with sport; a connection that coincided with the creation of the “Big Bang” chronograph. A chronograph is the ideal watch for sporting events because modern chronographs combine a stopwatch with an ordinary display watch. But “ordinary” does not do justice to the Hublot Big Bang series, one of which (the Big Bang Unico Sang Bleu II) is described in Watch Collecting Lifestyle as “a horological multifaceted wrist sculpture” and “a fantastic object of desire to adorn your wrist.”.1

So how did Polycount get involved with the maker of these fabulous watches? In a way, the Hublot/Polycount combination is very natural: both companies are among the most innovative in their respective industries. When Hublot wanted to enter the metaverse with a virtual stadium in time for the 2022 World Cup, it turned to MEIS, the famed architects of stadiums and other entertainment venues.

MEIS created a series of great concepts drawn from their experience in designing real-world stadiums while Polycount became responsible for building the metaverse experience. Polycount soon realized that the design for the virtual stadium had to revolve around the Big Bang e FiFA World Cup Qatar 2022 watch that the company had designed especially for the competition. The image below shows one of Polycount’s designs featuring the watch in its official version with black and burgundy colors reflecting the flag of Qatar floating serenely above the virtual stadium.

Standing around the perimeter of the pitch are 15 Hublot brand ambassadors each holding a special football designed for them by Lebanese fashion designer Mira Mikati.

Football (Soccer) is truly the people’s game with some 3.5 to 4 billion fans worldwide it is far ahead of any other sport. has played its part in transitioning Football to the metaverse by designing this virtual stadium around the iconic Hublot watch. The stadium, with room for 90,000 virtual spectators, now constitutes the largest venue in Spatial. At the same time however, Polycount’s involvement in this prestigious enterprise is just another example of the way more and more leading global companies are using Polycount's expertise and design experience for the implementation of ambitious metaverse projects.

Insider: Hublot Big Bang Sang Bleu II; A Horological Multifaceted Wrist Sculpture, Watch Collecting Lifestyle, April 11, 2019, retrieved November 9, 2022.


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